WE ARE THE FIT

(Info)

WE ARE THE FIT operates fitness gyms equipped with professional-grade training machines under the concept of “the ultimate destination for everyone who trains.” The brand opened a new location in Ekoda, Tokyo.
Equal.studio collaborated with a team of creative specialists to develop the launch campaign for the new gym, covering communication design, visual development, website production, and promotional video production. We also developed and implemented an IoT system integrated with the gym’s member check-in system, allowing users to check real-time occupancy levels through the website. During the COVID-19 pandemic, this helped reduce the risk of infection and gave members greater confidence in using the gym, contributing to both member retention and new membership acquisition. Today, the system continues to improve the member experience by allowing users to check how busy the gym is before they arrive, avoid peak hours, reduce waiting times, and train more efficiently.