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WE ARE THE FIT, a fitness gym with a full lineup of professional machines based on the concept of "the last stop for all fitness enthusiasts," has opened a new store in Ekoda, Tokyo.
We at Equal Studio worked with various creative specialists to design communication, visual production, website production, and promotional videos for the new store opening campaign.
We also developed and implemented an IoT system based on a member check-in system, allowing users to check gym crowding through the website. This system contributed to reducing the risk of infection at fitness gyms due to the Corona disaster and increasing users' sense of security, and contributed to maintaining WE ARE THE FIT's membership and attracting new members. Currently, the ability to know in advance how crowded the gyms are allows users to avoid peak times, reduce waiting time, and train more effectively, leading to even greater user satisfaction.