SmartNews Awards 2022

SmartNews, Inc., which operates the SmartNews news app in Japan and the United States with the mission of "delivering quality information from around the world to those who need it," established the SmartNews Awards in 2015 to help revitalize the industry as a whole by recognizing the activities of media outlets that are responsible for the quality content on SmartNews. The SmartNews Awards were established in 2015 to help revitalize the industry as a whole by recognizing the activities of media outlets that are responsible for the high-quality content on SmartNews.
We at Equal Studio, in collaboration with Shiftbrain Inc. and Taro Yoshimura, created the communication design, visuals, and website for the SmartNews Awards 2022 campaign, which will be held for the eighth time since last year. The overflowing information is represented by the motif of Hikaridama, which expresses how the days when information and users encounter each other and become value as knowledge continues in the DNA of SmartNews. In addition, the number of votes for the Readers' Choice Award was approximately 150% of the previous year's total, and the production team has achieved an increase of approximately 225% since becoming the same production team.