MOM FoR STAR

Aiming to support single mothers in improving their skills and careers, and to create an environment where they can work with financial stability and a sense of fulfillment, Lexues Inc. and FORDIGIT Inc. have launched "MOM FoR STAR," a project to provide single mothers in Okinawa with opportunities to learn web design skills and work in the industry.
We, Equal.studio, in collaboration with Shift Brain Inc., designed the project communication, created a visual identity, produced a website, and produced a promotional video as measures to increase awareness and sympathy for this initiative.
MOM FoR STAR won the GOOD DESIGN AWARD and the Work Story Award as a socially significant project.